What is a Geo Location Meta Tag?
A geo location tag is a piece of code inserted into your website that specifies the physical location of your business. You can specify the exact address of your location, or even something more general like a city or state.
Why Do You Need a Geo Location Tag?
A geo location tag isn’t something that is seen by your website visitors, but they are picked up by Google and other search engines and are used in location-based searches.
Ever tried to search for a pizza delivery place near you? Chances are you aren’t going to receive pizzeria results from Toledo, Ohio – unless you happen to actually be in Toledo. That’s because search engines are using your unique location information to identify where you are and then serving up location-relevant results.
If you want your business to rank well in location-based searches, and especially if your business has a brick and mortar location, you definitely want to implement geo location tagging on your website.
Step 1 – Generate the code to specify your unique location
There are a ton of geo tag generators available for free online. Here’s our go-to solution: Geo Tag Generator
All you need to do is input your location. If you have a physical brick and mortal location, you’ll likely want to put in your exact address. If you are an online business or home-operated business, you might want simply input your city and state/province.
Once you input your address information your code will be automatically generated for you. Be sure to confirm the pin on the map corresponds to your location!
Here’s an example of what the generated code will look like. (This is the geo location for the Minneapolis Central Library, in case you are wondering.)
<meta name=”geo.placename” content=”Minneapolis” />
<meta name=”geo.position” content=”44.980257;-93.270034″ />
<meta name=”ICBM” content=”44.980257, -93.270034″ />
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